The Path To CMO With Taco Bells Marisa Thalberg [Podcast] !!EXCLUSIVE!!

How Marisa Thalberg Became the CMO of Taco Bell and What You Can Learn from Her Journey [Podcast]

Marisa Thalberg is one of the most influential and respected marketing leaders in the world. She is the Chief Marketing Officer of Taco Bell, a global brand with over 7,000 restaurants and 2 billion customers annually. She is also the founder of Executive Moms, a network and resource for working mothers.

In this podcast episode, Marisa shares her story of how she rose from a copywriter to a CMO, what challenges and opportunities she faced along the way, and what advice she has for aspiring marketing leaders. She also reveals some of the secrets behind Taco Bell's innovative and successful marketing campaigns, such as the Doritos Locos Tacos, the Breakfast Defectors, and the Taco Emoji Engine.

Whether you are a marketer, an entrepreneur, or a fan of Taco Bell, you will find this podcast episode insightful and inspiring. Listen to it now and learn how to follow your passion, embrace your creativity, and lead with purpose.

Marisa Thalberg started her career as a copywriter at Saatchi & Saatchi, where she learned the basics of advertising and storytelling. She then moved to Revlon, where she discovered her passion for beauty and personal care. She later joined EstÃe Lauder, where she led the global marketing for several brands, including Clinique, Origins, and Prescriptives.

After 16 years in the beauty industry, Marisa decided to make a bold move and join Taco Bell as the Chief Brand Engagement Officer. She was attracted by the opportunity to work for a brand that had a strong culture, a loyal fan base, and a willingness to experiment and innovate. She quickly proved her value by launching some of the most memorable and effective marketing campaigns in the fast-food industry.

In 2016, Marisa was promoted to CMO of Taco Bell, becoming the first woman to hold that position in the company's history. She oversees all aspects of marketing, including brand strategy, advertising, media, digital, social, e-commerce, and customer experience. She is also responsible for driving growth and innovation across Taco Bell's global markets.

In this podcast episode, Marisa talks about some of the key lessons she learned from her career journey, such as:

How to balance work and family as a working mother and a leader.

How to foster a culture of creativity and collaboration within your team and organization.

How to leverage data and insights to inform your marketing decisions and measure your impact.

How to embrace change and disruption as opportunities for growth and innovation.

How to align your personal values and purpose with your professional goals and vision.

Marisa also shares some of the trends and challenges that she sees for the future of marketing, such as the rise of digital platforms, the importance of social responsibility, and the need for authenticity and relevance. She also gives some tips on how to stay ahead of the curve and keep learning and evolving as a marketer. ec8f644aee